How do I start implementing a better Instagram strategy right now?

Start with one simple practice: before you post anything on Instagram, ask yourself, ‘What is something I can post that has absolutely nothing to do with my art, my identity as an artist, or the fact that I’m creating art to sell?’ Make a list of possibilities. Start with just once a week—post something personal, a hobby, an interest, something funny or quirky about you. Then increase to two or three times per week. Within a month, you should see measurable differences in engagement, followers, and meaningful connections. The framework is simple: consistently share content that reveals you as a multidimensional human being, not just an artist with products to sell.

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Asked by an artist ready to change their approach · Answered by Patrick Shanahan · art-marketing-podcast · 2025-08-20