Should I send new Instagram followers directly to my website, or offer the lead magnet in the DM itself?

Offer the lead magnet directly in the DM. When you capture the email right there in the message without making them leave Instagram, conversion rates are significantly higher—removing that extra step can double your results compared to sending them to click a link and take action on your website. The fewer steps, the better the outcome.

---

Asked by an Impressionist painter using a lead magnet · Answered by Juan · Office Hours · 2026-07-28