How did you pivot your art business when COVID shut down all in-person sales?

When the pandemic eliminated all traditional sales channels—galleries, shows, in-person events—it forced a shift to online marketing and sales. This meant investing in a professional website, learning digital marketing, attending educational workshops, and hosting online studio events. The key was treating it seriously and showing up consistently to learn new skills. During this period, focus on what you can control: your online presence, direct engagement with collectors through virtual events, and building your email list. Even after in-person events return, maintain the online foundation you built because it creates additional revenue streams and catches collectors who discover you at shows but want to purchase later.

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Asked by an artist whose in-person sales were eliminated by external circumstances · Answered by Miro Kenarov · art-marketing-podcast · 2023-05-10