What is the most important metric to track for art marketing on Instagram?

The only metric that truly matters for art marketing on Instagram is the number of pieces of content you create per week. This is far more important than vanity metrics like likes, comments, shares, post saves, views, or reach. Focus your energy on consistently producing content rather than chasing engagement numbers. The goal is to create opportunities for conversations that can lead to sales, and the more content you put out, the more chances you create for those conversations to happen.

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Asked by general teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2023-09-07