Why is video content so important for artists on social media, and what should I include in my videos?

Video content, especially on platforms like Instagram and Facebook, is crucial because it’s the primary way to reach new audiences beyond your current followers. Still images mostly go to people who already follow you, but videos (reels) get pushed to new viewers. In your videos, show your face and your personality. Talk about your work, your creative process, the stories behind specific pieces, the tools and techniques you use, and your personal interests. The goal is to let people see the real human behind the art, which builds trust and authority. When people feel connected to you as a person, they’re far more likely to visit your website and buy your work.

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Asked by artists seeking to grow their reach · Answered by Juan and Indra · Office Hours · 2026-04-23