How do I drive traffic to my website to reduce bounce rate and increase purchases?

The answer isn’t fixing your website—it’s marketing. You need to drive qualified traffic from people who already see you as an authority and trust you. This happens through consistent social media presence where you build relationships before sending people to your site. Focus on creating regular posts (aim for three per week minimum), showing yourself and your process, and building an audience that wants to check out your work. People don’t randomly find websites and buy—they follow you, connect with you, then visit your site ready to purchase.

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Asked by an artist concerned about website metrics · Answered by Juan · Office Hours · 2026-07-30