How should I set up my fishbowl or giveaway so it works even when I'm busy with customers?

Display the fishbowl or clipboard prominently, along with what they’ll win, and clearly state they don’t need to be present to win and when the winner will be announced. You know you’ve done it right when people can enter without having to talk to you. When you’re engaged in conversation with someone asking about a big piece—where your focus should be because they might purchase it—other visitors should be able to quickly enter and leave on their own. Use all available real estate. If you have a corner booth with outside walls facing different directions, consider letting people know about the giveaway even on walls where it isn’t displayed, because that can draw them into the booth. Use creative ways to call attention to it: balloons, water features, whistles, hooks—whatever you can do to draw attention. If you don’t capture leads when you’re busy, you’re losing potential sales down the line.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2022-07-28