How does augmented reality work for selling art?

With AR, a buyer holds their phone or tablet up to an empty wall in their home. Your artwork is projected virtually onto that wall through the camera, and they see it on their screen in real-time. They can scale it up or down, move it left or right, and rotate through your entire catalog to see which pieces work best in their space. They can take screenshots to compare different sizes or pieces, then make a purchase decision with confidence. It’s like having the artist come to their home and physically place different pieces on the wall, but it scales to reach buyers anywhere, anytime.

---

Asked by general audience · Answered by Patrick Shanahan · art-marketing-podcast · 2018-06-14