Should I only bring postcards to my first small-town art market?

No, avoid limiting yourself to only postcards, even in a small market. While postcards are great affordable entry points (especially at craft brewery shows where people are relaxed and making impulse purchases), you should also bring at least three decent-sized prints to show you’re a serious art business, not just a postcard vendor. These don’t need to be expensively framed—quality paper prints are fine—but they demonstrate the range and quality of your work. This helps establish credibility and gives visitors with bigger budgets something to purchase. Think of postcards as customer acquisition tools (like placing ads in people’s homes), but have larger work available for actual revenue generation.

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Asked by a photographer in a small town starting with markets · Answered by Juan · Office Hours · 2026-04-07