How many product images should I display per category on my website?

There’s no hard rule, but when you have fewer than 50 total pieces on your website, it’s better not to use categories at all—just display everything on the homepage so visitors can scroll through without extra clicks. Once you exceed 50 pieces, organize into categories as needed. Some categories work well with over 50 images if that’s what the subject demands. For instance, if you have 70 boat images, keep them in one category rather than splitting them—otherwise visitors may not find what they saw on social media. The key is don’t overthink it. True fans will spend 20 minutes browsing your site to find the right piece regardless of how many images are in a category.

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Asked by a photographer with over 200 images across multiple categories · Answered by Juan · Office Hours · 2026-04-21