Should I explain my creative process to potential buyers?

Yes—explaining that each piece is truly custom and hand-created from start to finish adds value in the customer’s mind. Walk them through your process: you hand-draw the initial sketch, then build up the painting layer by layer until completion. Compare it to commissioning a custom luxury item made by hand to specification. When buyers understand the hours of skilled labor and the bespoke nature of the work, they better appreciate the value and are more comfortable with premium pricing. This is especially important when you’ve invested 200+ hours in a single piece.

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Asked by an artist explaining their work to collectors · Answered by Brien Cole · art-marketing-podcast · 2024-10-04