Why is email marketing so important for selling art online?

Email is still, as of right now, the most effective marketing channel if you’re making a blanket statement. You need to be growing your email list and emailing that list regularly — not once every six months. Your email list needs consistent attention, like watering a plant. It needs regular love and nurturing. Combined with having your own website where you capture those emails, email marketing becomes one of your most powerful tools for making consistent sales.

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Asked by an artist underutilizing email · Answered by Patrick Shanahan · art-marketing-podcast · 2020-04-15