What are the characteristics of artists and photographers in Bucket Three?

Artists in Bucket Three have validated art AND built-up marketing muscles. They have an email list and collector list that they communicate with consistently. Their business is growing, and they’ve typically sold over $50,000 worth of work, ranging up to many millions. They’ve put in the work, time, energy, and effort, and they’ve crashed through all the quitting points where most people in Bucket Two give up. However, even successful artists in this bucket often have holes in their marketing—they’re not running consistent ads, their email isn’t as sophisticated as it could be, they’re not maximizing opportunities like lead capture. The danger in this bucket is complacency and blind spots because they’ve reached a level of success.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2022-01-22