How much should I pre-plan versus creating spontaneously when opportunities arise?

Pre-planning as much as possible reduces the panic and quality of work that comes from last-minute execution. When you can anticipate opportunities (like scheduled events, anniversaries, or predictable moments), prepare in advance: get necessary approvals, have designs ready, set up marketing materials, and plan your launch. The more you can automate and prepare ahead of time, the better your execution will be. That said, some opportunities arise spontaneously and you need to move fast—but even then, having systems and templates ready helps. People can sense panic in your marketing just as they sense inauthenticity.

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Asked by an artist balancing planning with spontaneity · Answered by Megh Knappenberger · art-marketing-podcast · 2022-06-11