How important is video content for artists on social media?

Video content is important for showing who you are as a person. It could be as simple as recording yourself saying ‘Hi, this is me, it’s raining in London, and I’ve got coffee all over my laptop.’ The key is giving people a window into who you are beyond your art. Whether it’s talking about contemporary artists you admire, discussing the weather, or sharing your interests, video helps build that personal connection. The goal is to be the same person on social media that someone would meet if they walked into a gallery opening or sat down with you at a coffee shop.

---

Asked by a painter from London asking about content strategy · Answered by Patrick · Art Business Webinar · 2026-06-05