When selling at an in-person fair, should I charge the same price as on my website plus shipping costs?

Charge the same price as listed on your website and offer your standard discount (such as 20%) at the show. Do not add shipping costs since you’re not actually shipping the order. You can incorporate the wholesale cost and any shipping costs you incurred to get the inventory to the show into your overall pricing structure, but don’t charge the customer as if you were shipping directly to their home. Keep pricing consistent with your online presence.

Asked by an artist preparing for a weekend fair · Answered by Indra · Office Hours · 2026-04-16