Why is selling the actual product more important than getting feedback on images?

Market feedback is nice, but it doesn’t create a business. Without an actual transaction, you’ll never truly know if your work will sell. People might compliment your work or say it’s amazing, but the only validation that matters is when someone pulls out their wallet and buys it. That’s why you need to get the physical product and try to sell it - the transaction is the only real test. If someone tells you your work is amazing, ask them if they’ll buy it. Go to those people first.

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Asked by an artist seeking validation · Answered by Patrick Shanahan · art-marketing-podcast · 2020-10-01