Why aren't my online art sales working when my in-person sales are good?

If you excel at in-person sales but struggle online, the issue is usually that you’re not showing enough of your personality online. People come into your physical location and say ‘I know you but you don’t know me’ because they see your personal content on your personal pages. You need to bring that same personality, authenticity, and storytelling to your business channels. Show behind-the-scenes, share your life, be real. The emotional connection you create in person needs to translate to your digital presence through video, stories, and personal content.

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Asked by an artist with strong in-person but weak online sales · Answered by Tom Putt / Mary Putt · art-marketing-podcast · 2025-03-05