What should my business goal be for 2026 regarding new customers?

Take the number of new customers you acquired in 2025 and multiply it by 10—that should be your goal for 2026. This isn’t about working 10 times harder; it’s about being strategic with your product lineup and marketing. Your only competition is your 2025 self. You’re not competing against other artists, the economy, or market conditions—only against what your business did last year.

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Asked by general audience · Answered by Patrick Shanahan · art-marketing-podcast · 2026-01-17