Should I create a separate 'Gifts' or merchandise section on my website if those items (tote bags, mugs, greeting cards) are popular but currently hidden?

Yes, it’s good to show merchandise because you open yourself to more buying opportunities from people with lower budgets than serious art buyers. Consider restructuring your navigation: Have ‘Shop Art’ as the main entry that leads to a homepage with three gallery tiles—Prints, Originals, and Merch. This makes everything visible and easily accessible. Keep Originals repeated in both the dropdown and main menu since they’re your highest-priced items. You should also make merch available as a media type within print products, plus have a dedicated merch store for shoppers specifically looking for affordable gift items. If you have 75+ products total, it’s a good time to subcategorize rather than having everything in one long scrolling page.

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Asked by an artist with many prints and popular merchandise items · Answered by Indra · Office Hours · 2026-06-25