What's the biggest problem artists face that prevents consistent sales?

The problem behind the problem is usually execution—the ‘ship it’ mentality. But more fundamentally, it’s focusing on the wrong things, not knowing what the most successful artists are doing right now, having wrong expectations, and not understanding the difference between building your own business versus building others’ businesses through third-party sales. Artists waste time on tactics that don’t work, chase shiny objects, or think their situation is unique when the patterns are actually universal. The solution is staying plugged into current best practices, following what’s proven to work, and consistently executing on the right priorities.

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Asked by artists struggling with inconsistent sales · Answered by Nick Friend and Patrick Shanahan · art-marketing-podcast · 2020-06-02