Why is now a particularly good time to be an artist trying to build a business?

The barriers to entry have never been lower, and the opportunities never greater. You can set up a professional online gallery without gatekeepers, market directly to global audiences via social media (with better organic reach than ever before), process payments easily, and ship worldwide. Twenty years ago, you’d need gallery representation, expensive print ads, physical storefronts, and significant capital. Today, you can build, market, and sell entirely from home with minimal upfront cost. Technology, platform competition, and ecommerce infrastructure have converged to create an unprecedented window for independent artists to thrive.

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Asked by general audience · Answered by Nick Friend and Patrick Shanahan · art-marketing-podcast · 2024-03-08