How important is the artist's story compared to the artwork itself in making sales?

Art sales are about fifty-fifty: 50% the art itself and 50% the artist behind it. The artist is the brand just as much as the artwork is. Many artists think sales are based purely on the image or creation, but the emotional connection people make with you as the artist is equally critical. When you make yourself vulnerable and share your authentic story and experiences, you’ll be surprised how many people are going through similar things. That emotional connection is what drives people to not just appreciate your work but actually purchase it. The story and the person behind the art create the bond that turns viewers into collectors.

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Asked by general teaching point · Answered by Patrick Shanahan · art-marketing-podcast · 2024-08-07