What inventory do I need to have ready for video selling?

You need samples of your work in small sizes across the top six media types: fine art paper, photo paper, canvas, metal, acrylic, and wood. If you create originals, you’re already set. For prints, have your best work printed in small sizes across these six media types—this typically costs between $100-$200 total. Keep these samples at home where you can easily show them on video. This allows you to demonstrate the actual finished product, explain the differences between media types, and help buyers make informed decisions. Having physical samples is essential because people aren’t buying 2D images on screens—they’re buying the finished product that goes on their wall.

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Asked by general teaching point · Answered by Patrick Shanahan · art-marketing-podcast · 2020-10-29