How do I validate a new product idea before investing significant time and money into it?

Create a waiting list or pre-launch campaign before you actually produce the product. Put the concept out to your audience and gauge genuine interest by seeing how many people sign up or express intent to purchase. This approach flips the traditional model—instead of creating something and hoping people buy it, you test demand first. If you get strong interest, invest the time and resources knowing there’s real demand. If response is weak, you’ve saved yourself significant wasted effort.

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Asked by an artist considering launching a new product line · Answered by Craig Black · art-marketing-podcast · 2025-02-25