Should I offer the same prices at in-person shows as on my website?

No, you don’t need to match your website pricing at in-person events. You can encourage sales at the show by offering better pricing than what’s available online—for example, ‘If you buy right now from me in person, you save 20%. If you go to my website later, it will be 20% more.’ This creates urgency and rewards people for buying on the spot while still maintaining your regular online pricing structure.

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Asked by an artist preparing for an art fair · Answered by Juan · Office Hours · 2026-03-31