Why is the home environment becoming more important to art collectors right now?

People have an intense desire to make their home offices and living spaces as amazing, inspiring, and productive as possible because they know they’ll be spending the majority of their time there. This isn’t a temporary situation anymore—it’s become the new normal. Spaces that weren’t priorities before (like home offices) suddenly matter because people are actually using them full-time. This shift is driving significant demand for original artwork to fill bare walls in these newly important spaces.

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Asked by general teaching point · Answered by Nick Friend · art-marketing-podcast · 2020-07-27