What's the difference between warm and cold traffic for advertising?

Warm traffic is people who already know you—they’ve visited your website, follow you on social media, or are on your email list. It’s like walking into a bar where everyone knows your name. Cold traffic is people who have never heard of you—you have to introduce yourself from scratch. It’s much harder and more expensive to convert cold traffic into sales than warm traffic.

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Asked by an artist learning about advertising basics · Answered by Patrick Shanahan · art-marketing-podcast · 2020-09-01