Why don't I see expensive wall art advertised on social media platforms?

There’s a very good reason: expensive wall art doesn’t work as an impulse purchase through social media ads. The products that successfully advertise on these platforms are those that can be purchased quickly without extensive research, permission from others, or significant financial commitment. Wall art, especially at higher price points, requires relationship-building, trust, and consideration time. Additionally, tracking and proving ROI on these platforms has become extremely difficult, so the products that continue to show up are those with proven, measurable returns - which are typically lower-priced impulse items.

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Asked by general audience · Answered by Patrick Shanahan · art-marketing-podcast · 2023-03-09