How much data do I need to create an effective LTV audience?

While larger datasets (5,000+ records) have shown great success, you should start building your LTV list regardless of size. The minimum effective size isn’t entirely clear yet and continues to be tested. If your list isn’t large enough on its own, you can combine it with other audiences in your ad targeting. The key is to start now—gather all your historical data, receipts, and offline records into a spreadsheet. The algorithms keep improving, and having this data organized will pay dividends as the technology advances.

---

Asked by general teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2018-08-30