What are the economic advantages of an online art business?

An online art business has exceptional economics for solo entrepreneurs. You can essentially operate as a drop-shipping model with no employees, which means you manufacture nothing yourself, you can sell unlimited units without touching the product, and you’re not involved in shipping. You work on your marketing, operate entirely from your house, and have near-zero overhead expenses. You own all your customer relationships and leads, you focus on direct sales, and you’re hedged against external disruptions like economic downturns or other crises. The pandemic has accelerated both technology adoption and the tools available, making it easier than ever to be in multiple places at once digitally while creating an experience close to in-person retail art sales.

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Asked by an artist evaluating business models · Answered by Patrick Shanahan · art-marketing-podcast · 2020-07-17