How do I price my work for art shows, and what price range works best?

Create a range from accessible entry points to premium pieces. For example, you might start with small prints at $39 (with volume discounts like three for $35 each), then offer small stretched canvases around $100-150, and scale up to large metal prints in the $2,000-$3,000 range, with your highest pieces around $5,000-$7,000 depending on your market. For most fine art shows, the $5,000-$7,000 range is the practical upper limit, though some very established artists at premium shows sell $15,000+ pieces occasionally. Your minimum price point should be substantial enough ($39+) that you’re not dealing with $5 transactions that cannibalize larger print sales and take time away from serious buyers.

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Asked by general teaching · Answered by John Kennington · art-marketing-podcast · 2024-11-22