Is limiting the number of print sizes and media types I offer a good idea, or does it hurt sales?

Limiting your product options is actually beneficial. Offering fewer, curated sizes and media types removes decision paralysis and friction from the buying process, and it increases the perceived value of your work. When you thoughtfully curate your offerings, you’re positioning yourself as an expert who has selected the perfect presentation for your art. You can market this as a positive: ‘I spent time curating the perfect sizes and media types for these pieces.’ Always leave room for custom requests by letting customers know they can contact you for special sizes or needs, but don’t overwhelm them with endless choices on your main shop. Less is more when it comes to product options.

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Asked by an artist considering limiting product options · Answered by Juan · Office Hours · 2026-05-26