How do I make my social media posts stand out when everyone else is posting images too?

Add story to your visual content. Think of your art image as a tree in a rainforest - no matter how beautiful your tree is, it’s still just one tree among millions when people scroll. Everyone posts images, so your JPEG alone won’t stand out. Give it something extra: tell the story of how you created it, why you created it, your process, where the inspiration came from, or why you do what you do. Use carousels, reels, text overlays, music, or video. For nature photographers, try having AI create funny stories from the animal’s perspective about the situation they’re in. People go crazy for anthropomorphized animals telling stories. When you add narrative, you become the tree that stands out in the rainforest instead of blending into the green mass.

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Asked by artists struggling to get social media traction · Answered by Patrick Shanahan · art-marketing-podcast · 2025-04-24