How much should I spend on ads for a giveaway contest, and who should I target?

You can run an effective contest with modest ad spend—$150 over six days (about $25/day) can generate strong results. Target warm traffic exclusively: your email list, website visitors (remarketing audience), and existing social media followers. These people already know you, making them more likely to engage. For social posts, use engagement-focused campaign objectives since you want comments and interactions. You can even turn an organic post into an ad rather than creating separate ad creative. While you’re targeting warm audiences, contest mechanics like friend-tagging naturally introduce your work to cold audiences organically.

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Asked by artists planning contest advertising · Answered by Patrick Shanahan · art-marketing-podcast · 2018-01-09