What's the best strategy for clearing out old inventory in my studio?

Run a live show sale, specifically a ‘basement clearing’ or inventory clearing event. The key is understanding that the live video itself isn’t where most sales happen—the real sales come from what you do before and after. Before the show, email your subscribers and build excitement about the upcoming sale with special prices available only during this event. This pre-promotion drives sales from people who don’t want to miss out. During the live show (expect only 5-10 viewers—mostly friends and family), showcase your work. After the show, extend the sale for 48-72 hours, telling people you still have inventory left and they have a little more time to decide. This post-show extension is when another wave of sales happens. For very old inventory, consider discounting up to 50%; newer pieces can have smaller discounts.

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Asked by a painter with old inventory · Answered by Juan · Office Hours · 2026-04-14