What kind of computer or technical setup do I need to run a successful online art business?

Don’t overthink it. You really only need a web browser. A basic computer—Mac or PC, doesn’t matter—is entirely sufficient. Most of the tools you’ll use for marketing, email, website management, and even video editing are web-based. There’s nothing complicated about the technical requirements. If you’re spending time worrying about specs or the ‘perfect’ setup, you’re procrastinating. Just get a computer and get started. The strategy and execution matter infinitely more than your hardware.

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Asked by an artist asking about computer specifications · Answered by Patrick Shanahan · art-marketing-podcast · 2020-06-13