What advantage do small creators have with interest-based algorithms?

Interest-based algorithms are amazing for small creators because your content gets shown to people interested in your specific subject matter regardless of follower count. If you’re a wildlife photographer specializing in bears in Montana, the algorithm will identify that and show your content to people who love bears and Montana wildlife. This micro-focus on matching content to interested viewers happens organically without needing a large following first. It levels the playing field dramatically—you can start from zero followers and still reach your ideal audience if you create content the algorithm recognizes as valuable to a specific interest group.

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Asked by a general teaching point · Answered by Patrick Shanahan · art-marketing-podcast · 2024-06-21