What's the key to successfully partnering with influencers or large accounts for giveaways?

Make it as easy as possible for them to say yes—remove all friction. Don’t include complicated requirements or make it a headache. Make it seem awesome, easy, and fun. If they’ll only give you a mention and won’t collect emails, say yes and do it anyway. The way you win is by firing many arrows at the target—contact 10 accounts, not just one or two. When you make it easy and it’s successful, you build a relationship. You can run another giveaway with them in three or six months, and then again. Sometimes these relationships deepen over years, and they’ll call you when they want to do something for charity or other events.

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Asked by general teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2023-08-16