What's the most important thing I should do at art shows to maximize my ROI?

Build an email list. This is critical. Many artists have attended shows for 20 years without building a list, missing the opportunity to have tens of thousands of contacts. The amount of time, energy, and effort you invest in a show—printing, setup, long hours—demands that you extract maximum value. You must capture contact information from every attendee possible so you can continue marketing to them after the show ends.

---

Asked by artists doing art shows · Answered by Patrick Shanahan · art-marketing-podcast · 2018-04-25