Why can't I just use targeting tricks or hacks to reach wealthy art buyers on social media?

While small targeting hacks exist—like targeting ads to people who use premium grocery stores or iOS devices (which correlate with higher income)—these tactics have limited effectiveness because virtually every business on the planet is trying to reach the same high net worth individuals. Competition for their attention is massive. These hacks are ephemeral and stop working quickly as more people use them. More importantly, they don’t provide the best return on investment compared to consistent, broad marketing efforts. There’s simply no sustainable shortcut. The reality is that if there were an easy way to target wealthy buyers, everyone would be doing it successfully, and they’re not.

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Asked by an artist looking for shortcuts to wealthy buyers · Answered by Patrick Shanahan · art-marketing-podcast · 2021-02-03