How is AI changing what's possible for solo artists and photographers?

AI represents a fundamental game-changer for artists and photographers. Historically, less than one-tenth of one percent of artists ever had even a single full-time employee helping them. This meant creatives were always on their own, which directly impacts confidence and output. For the first time in history, artists can have what amounts to a giant-brain employee willing to work tirelessly day and night, available on call. This isn’t like a traditional low-capability assistant or intern you have to train on everything - this is more like a COO-level support person that’s already smarter than you at marketing and business tasks, with superhuman capabilities across multiple areas. It’s the equivalent of finally having a strong partner who complements your weaknesses.

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Asked by artists wondering about AI · Answered by Patrick Shanahan and Nick Friend · art-marketing-podcast · 2025-06-19