Is constantly tweaking and changing my website a good use of my time?

No, this is a shiny object distraction. If your website is set up according to best practices, the box is checked—it’s done. Moving images between galleries, changing categories on your homepage, and similar tiny tweaks are point-zero-zero-one percentage improvements compared to what actually matters: getting people to your website through marketing. Unless your website is completely messed up, you need to stop obsessing over it and focus on driving traffic. Some artists spend years asking website questions every week when their website has been fine the entire time. You must get people to your website—that’s the actual work that grows your business.

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Asked by an artist constantly modifying their website · Answered by Nick Friend and Patrick Shanahan · art-marketing-podcast · 2023-12-20