What major shift is happening on social media platforms like Instagram and Facebook right now, and why does it matter for artists?

Instagram and Facebook are now actively showing your posts to people who don’t follow you—strangers who the algorithm identifies as potentially interested in your content. This is a tectonic shift. Previously, you needed a large following to get reach. Now, you can start from zero and have your work seen by hundreds, thousands, or even millions of non-followers. This levels the playing field: new artists and established ones both have unprecedented access to organic reach. There’s never been a better time to start marketing on social media, because the platforms are competing for users and rewarding engaging content with massive distribution.

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Asked by general audience · Answered by Patrick Shanahan · art-marketing-podcast · 2024-03-08