How long should I run these coordinated email and social media ads?

Most emails get opened within a 24 to 48 hour period, with engagement decaying rapidly after that. You can run the ads as short as 24 hours or extend them up to three days or even a week depending on your situation and email list size. The key is to align the ad duration with when your email is most likely to be opened. You’ll need to experiment with the timing to find what works best for your audience.

---

Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2017-04-17