What return on investment can I expect from postcard marketing as an artist?

The potential ROI is extremely strong because of the low cost and high value of art sales. At about 16 cents per postcard or $40 for 250 cards, you only need one meaningful connection to see significant returns. A single sale of an original artwork could pay off your investment ten times over. Beyond direct sales, you might connect with interior decorators, realtors who need art for staging, people undergoing home remodels, or receive multiple commission requests. You’re reaching hundreds of households with different career professionals from various walks of life. Even if the immediate financial return isn’t obvious, the awareness and referrals generated can pay dividends over time. Compare this to spending even three times as much on social media ads where you’d likely reach fewer truly engaged people. The ROI potential is one of the strongest arguments for this being an underpriced, under-leveraged advertising technique.

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Asked by an artist evaluating marketing investments · Answered by Patrick Shanahan · art-marketing-podcast · 2024-06-13