How can I create a warm traffic audience from my email list?

You can upload your email list to your advertising platform, which will match those email addresses to user profiles. This creates a warm traffic audience you can advertise to. The match rate is usually very good, meaning most of your email contacts will be found and added to this audience. This is valuable because these people already know you—they’re on your email list—so they’re warm traffic and should receive different messaging than complete strangers. This works even if someone hasn’t visited your website yet.

---

Asked by general audience · Answered by Patrick Shanahan · art-marketing-podcast · 2017-03-09