How should I think about pivoting and building momentum in my art career?

Think of your art career like launching a rocket into space. The goal is to reach ‘orbit’—the point where you have real momentum, organic growth, and a sustainable business. But it takes tremendous fuel (effort, experimentation, pivots) to get out of the atmosphere. You’ll need to make many pivots—some large, some small—to find what works. Pivots aren’t failures; they’re the necessary adjustments to reach the goal. Starting with demand and working backwards is one of the most effective ways to generate that fuel and momentum.

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Asked by an artist building their career · Answered by Patrick Shanahan · art-marketing-podcast · 2021-01-22