I've been doing all my marketing consistently for almost a year and had some early sales, but it's been slow since then. Should I keep going?

Absolutely keep going. What you’re experiencing—the struggle and lack of results while doing all the marketing—is utterly, totally, and completely normal. This is the exact point where most artists quit. The suffering you’re in right now is part of the process. The value isn’t just in learning marketing strategies; it’s in having someone tell you that your current struggle is normal and expected. This is when you need to keep pushing through. Most artists are solopreneurs without anyone to tell them this suffering is normal, so they give up right before things could turn around.

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Asked by an artist struggling after a year of consistent marketing · Answered by Patrick Shanahan · art-marketing-podcast · 2023-10-16