How does starting with warm traffic force me to become a better marketer?

Running warm-traffic ads forces you to create non-salesy content week after week, which is like the ‘wax on, wax off’ training in Karate Kid. You think you’re just doing repetitive tasks, but the process is actually teaching you how to market effectively. After weeks of creating engaging content, you’ve built the habit and skill of consistent marketing without realizing it. This approach also keeps you motivated by generating small wins—traffic, email signups, engagement—that stack over time and create real momentum in your business.

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Asked by an artist learning about warm-traffic advertising · Answered by Patrick Shanahan · art-marketing-podcast · 2020-01-29